selected projects

A collection of work, past and present. Some built for today, for tomorrow, and others for the future. From interaction design, to product strategy, and design system work.

Public website redesign

FHLBank San Francisco
2024

Design system strategy

Pure Storage
2023

dashboard redesign

Pure Storage
2023

marketplace Design strategy

Kaiyo
2023

ai travel booking experience

Propelland
2023

cloud service adoption UX Strategy

Adobe
2022

beta launch CX Research

Zepp Health
2022

mobile banking Concept design

USAA
2022

cx design for us launch

Zepp Health
2021

E-learning mobile app redesign

Mobile Learning App
2020
Ella Xu
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